I went to the new season launch of the Triumph range at Blades in Stratford upon Avon last night.
After wandering around for a few minutes it dawned on me that Triumph no longer have:
1. A fully faired sportsbike.
2. A sport tourer
3. A fully kitted tourer
4. Rocket 3
5. Thunderbird - the 1600cc cruiser
6. There was only one Speed Triple on show.
They have all been quietly dropped from the range.
Their focus is now entirely on the naked Street Triple 765cc range if you want a sportsbike.
The Tiger Adventure range if you want a touring bike.
The Bobber variants and the new Speedmaster.
The retros - Bonneville, Thruxton and other variants.
I got talking to one of the staff and he told me that Triumph see a very dwindling market for race rep sports bikes. The Trophy tourer (the one based on the RT) became dated within 12 months of release due to newer bikes having a plethora of new electronics. The ST had run its course. Although he does think that there will be another Touring bike in the range in the future. The retro and 765cc triple range are such a great sales success their marketing and development is very much on these bikes. I thought it was an interesting insight into the mindset of a manufacturer with global sales as to where they see the market fluctuating.
After wandering around for a few minutes it dawned on me that Triumph no longer have:
1. A fully faired sportsbike.
2. A sport tourer
3. A fully kitted tourer
4. Rocket 3
5. Thunderbird - the 1600cc cruiser
6. There was only one Speed Triple on show.
They have all been quietly dropped from the range.
Their focus is now entirely on the naked Street Triple 765cc range if you want a sportsbike.
The Tiger Adventure range if you want a touring bike.
The Bobber variants and the new Speedmaster.
The retros - Bonneville, Thruxton and other variants.
I got talking to one of the staff and he told me that Triumph see a very dwindling market for race rep sports bikes. The Trophy tourer (the one based on the RT) became dated within 12 months of release due to newer bikes having a plethora of new electronics. The ST had run its course. Although he does think that there will be another Touring bike in the range in the future. The retro and 765cc triple range are such a great sales success their marketing and development is very much on these bikes. I thought it was an interesting insight into the mindset of a manufacturer with global sales as to where they see the market fluctuating.