Like Quinten, having chatted with the guys at the NEC & checked out the itineries, I reckon it's a fair deal as an introduction to touring. Accepted. the hardened touring enthusast might seek something more demanding, but for a pleasant holiday with a simple one-stop booking process, the BF deal seems perfectly OK.
I just wish there was some meaningful competition on the Spanish route. There was talk of LD Lines running UK & Eire to Gijon under the Motorways of the Sea scheme (aimed at reducing overland vehicular traffic through the Spanish border & onwards into France & the UK), but this all seems to have been forgotten - or maybe it will be resurrected in the event that we actually reach Brexit velocity?