knut, I'd agree with you, Sweden is not Norway. That being said, rather like riding the flat northern coast of Germany or the flat lands of north eastern France, it's different from going to the Alps. You might indeed argue that, once you have seen one Norwegian fjord and waterfall, you have seen them all.
All countries have great bits, interesting bits and (to some people) dull bits. Few people on this site go into the middle of Spain or Italy but will head religiously to the Pyrennees and Alps, as that is where the 'twisty bits' are.
You make a good point about Sweden having lots of lakes and forests, very many of them very attractive and, of course, wild camping is allowed.... and the people are friendly. We live on a tiny, crowded island, many times smaller than Sweden. To some people the emptiness of Sweden might be an attraction. The purpose of this thread was to encourage visitors to UKGSer to maybe think about Sweden as an
alternative to Norway or Denmark (does anyone ever go to Denmark) once they have seen their 20th fjord bridge and caught yet another small ferry.
PS Many thanks for the help and advice you give to visitors to Norway and into the other Scandinavian countries. Appreciated.