Do you see many Goldwings in England?
Most Goldwings sold here are the Tour version which includes the boot, fog lights, traction control, electronic rear preload adjustment, and heated seat. MSRP is $28,500 6-speed, $29,500 DCT plus $775 freight on either, plus State sales tax which is typically around 5-8%.
So yes they are expensive but so are Harley and BMW. This bagger DCT version would compare in price to a Street Glide with ABS and premium radio, or a GS Adventure with panniers. MSRP on this was $26K ($25,300 plus $775 freight). He discounted it to $24,100 including freight, and typically I would pay 6% State sales tax on that amount. But I traded two motorcycles, a 15 RK and 16 R1200RS so he got those plus $1,000, therefore I paid 6% tax only on the $1,000 difference. I also had the RK pre-sold for them to a friend so it went from me to him but through the dealership so I would get the sales tax credit for the trade. Then my friend traded his 2017 Street Glide Special in on my old Road King getting a cheque for $4,000 as well so paid no tax. He prefers the Road King over a Street Glide.